Why Online Business Directory Listings Are Important For Your Local Search Engine Rankings

Business listing is an important aspect in every business set-up since it packs all the basic information your clients needs to reach for your products and services. They are the starting point for every consumer research & are quite important in maintaining the consistency of your business contact information such as; physical address, business name, and phone number. One importance of an up-to-date and accurate listing is the ability to convert online consumers into potential prospects. Here are the other benefits of business listing.

NAP consistency

This basically means that your company’s name, address and phone number is listed all the same across the web. Google plays a major role in ranking the location of your business across the internet; any variation, however, on the above pieces of data leads to confusion and Google will identify your business as different companies altogether.

Google improves the search results, by aggregating different pieces of data about your business firm across the web. To ensure this is working, all the information about your company on business directories and other third party sites should be accurate. You should always get help from expert personal who will contact the respective sites and follow them up for correction or update in case of inaccurate information. When customers also review your business site on the Google+ page, there are higher chances of getting a better Google ranking and business mapping. If you want to know whether your business listings are consistent, you need to some efforts; Google your company’s name.

Confirm your NAP consistency

Here, you need to Google your business name which will show up in various directories such as Yelp, Yellow pages; Manta, Foursquare, etc. keenly go through all the business info to rule out any incorrect data. In case you don’t find your firm, chances are your business has changed names, phone numbers or it has moved. You then need to update the information in every directory to avoid hurting your Google ratings.

Taking ownership

This is an important option which allows you to claim and manage the ownership of your listing. More often, you’ll find that you haven’t submitted your company to the directories and they have just added it themselves. You need to make the claim as soon as possible, update the info then add a backlink to help in local SEO ranking. This process may take time and need consistent follow-up.

Record keeping

After taking ownership, you need to document all the vital data and keep them save in a spreadsheet. You should match each listing with the username and password. This helps for easy signing or and in case you’ll need to make some changes to your account. Your business will always remain safe and productive when you learn to keep your NAP consistent across the web, take ownership and have a good record of the business directory listings.